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Clarivate: Solutions to Identify, Attract and Retain Authors
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Clarivate: Solutions to Identify, Attract and Retain Authors
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2024-12-03T00:00:00.0000000
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Language: EN.
Segment:0 .
Good afternoon, ladies and gentlemen. Thank you for coming along. Today's session, I'll hand over to my clarivate colleagues talking about, in fact, there we go, identifying researchers, attracting them, and then how actually to retain them within your portfolio as well. So yeah, that's my intro. Without further ado, I think who's up first?
Maybe the lovely John Linton. Thank you, Dan. John Linton senior account manager, senior account director with clarivate. My background is in marketing, so hopefully there's a lot of marketing folks in the room today. This is going to be a little it's going to be very simplified because journal citation reports that's been around a long time.
But journal citation reports and web of science or my section of this this presentation today they're very large topics. All I'm wanting to do today is give you a flavor of what kind of data you can pull from both JCR and web of science. So it's going to be geared mainly towards marketers. But if you're an editorial and you're finally fairly new to an editorial role, you might learn something new and different today as well.
So journal citation reports, I'm assuming most of you have heard of something called the journal impact factor. Yeah JCR is the database that contains the journal the journal impact factor, the publication of citation data that are used to to calculate the journal impact factor come from the web of science, but they're displayed in journal citation reports. The difference between JCR and web of science I think is on another slide.
But JCR data is a picture of data, a snap of data at one point in time, web of science is continuously updated. So for marketers in the room beginning editorial folks, JCR can be an excellent tool to identify competitive journals, to identify organizational contributors and identify geographical contributors. So here you've got an example of citing data from journal citation reports.
So this is a journal, apl photonics. My friend from AP pretend I'm new at AP. I need to learn about apl photonics and some of the journals that that that publish similar content here. And I can see the citation citing data. I can see optics express, I can optics, letters, physics reviews, letters, math, photonics, nature photonics, applied physics letters. So I am looking for authors that I want to identify, to reach out to.
I know that I can look for authors in these journals because there tends to be a lot of cross citation between apl photonics and these journals. Just a snapshot of what you can see of contribution by organizations. So if you want to know what specific organizations you want to reach out to, JCR can tell you that as well. Give you a number of papers during the two citation years for journal impact factor coming from each one of the contributing organizations.
You can also find that information in web of science, and I'll get to that in a second. And then finally, interesting thing you can pull out of journal citation reports contributions by country region editorial folks who use this a lot to figure out where they need to be. Recruiting papers, marketing folks you can you can use it to reach out to authors in these countries as well.
So moving on to web of science. So this is the search page for web of science. What you can do here, I'm going to explain to you what you can search on in just a minute. You can add you can add as many rows of search topics that you want to in the search in web of science. So the criteria you can choose bi or web of science categories, publication, year or years, specific topics and keywords, research output types.
So articles, conference proceedings or reviews you can search by country open access. It'll tell you whether something was published green, gold or hybrid publisher or publishing institution. If you're looking for competitive publishing houses, specific journals, if you're looking for specific titles, remember in JCR, we found that we could see different different journals and then funders by funders.
That's that's one that people are finding more and more interesting this days. I've got two use cases and sorry if I'm going really quickly. We've got three different products to cover in 15 minutes. Use case number one doing a search in web of science. I see that journal of neuroscience had an inaugural editorial from a new editor in chief. This was two years ago that I pulled this example. What I do to find out who I want to reach out to for this is I start in journal citation reports, and I choose the category neurosciences.
That is the category that journal of neuroscience is indexed in. Just because I want to be real selective. I don't have a big budget to do outreach. I'm going to pick the names of the journals with the 10 highest impact factors so I can pull that also from from from journal citation reports. I'll go back to web of science and I select the category.
The journal was listed in neurosciences. I select articles output in the last 10 years and I manually select the 10 journals with the highest journal impact. In this case, my search returned results 10,262 items and I can reach out to 333,559 folks from that list of authors. And so the search I usually do this online.
I'm not going to let me go. This is what the search actually looks like. So here you can see the top 10 journals were nature reviews, neuroscience, nature, neuroscience, nature, human behavior, nature, trends in cognitive science, behavioral and brain sciences and brain behavior immunity. So those are the titles that I pulled from journal citation reports.
Chose publications years 2013 2013 up to 2023, and I get a long list of papers. Now, the really interesting thing I can do here is I can sort by citations highest first. So if I want to select the authors here that are highly cited, I just sort by highest citations. Then you can reach out to our folks in the team. Science author connect, send them the list that you perform and ask them how many permission authors they have.
Go back. Within a person. First person. Anybody see my cursor? Top right. There it is. This is why I wanted to stand over there.
Yeah good work. All right. Example number two. Faseb journal streamlines pricing for open access. Let's say faseb made this announcement two years ago, which is, I think when they did 20, 22, two years ago. I'm specifically interested in reaching German authors because German authors can only publish these days. So I'm going to go to the web of science and I'm going to select the parent category of biology, which will pull up all web of science categories related to biology.
So it's a broad ranging search that I performed there because faseb journal covers a broad range of biology biological topics. I select open access. I could limit it to gold, gold, hybrid, green. Et cetera. Like I mentioned at the outset, I select the last five years of publication and output types, articles and reviews, and I get over 50,000 returned records.
And of those 50,269 records, there are 808,501 permission emails in Germany, which is pretty good because of GDPR. So that's the other thing. These emails that we're going to Lauren's going to talk about, the authors are permission. So you you have permission to reach out to them under GDPR and you can't see my cursor. Anybody see top, right?
Yeah yeah. I really wish they had done a clicker. Anybody see it? But all right, I'll skip that because I'm probably running out of time and I'm not going to find a cursor. The top five things that I want you to know or take away about journal citation reports and web of science, JCR is an excellent way to identify competitive journals. If you're going to do some outreach, you can identify high impact journals, so you can use JCR to identify the top highest impact factor journals in a specific category.
You can then go to Los and identify authors by topic. So micro, meso macro. So it goes from a really broad topic all the way down to very specific topics. You can select, you can search authors by journal, by whether they publish open access by the country, they publish from their institution, their funder, the time period they published within and the article type article review, compensating editorial.
Then, as I mentioned in the journal of neuroscience example, you can sort the search results by number of citations so you can reach out to only highly cited authors if you so choose. And then you can use our web of science author, connect and digital advertising to reach out to those authors that are permissioned. Turn it over to my colleague Lauren, who's going to tell you all about warsak and digital ads.
Hi, my name is Lauren chesnut and I'm senior manager for webassign author connect, sometimes referred to as stack and as John gave an overview. Of some of the benefits of web of science. We have this large database of web of science and we import that all over into websites. Author connect, which is a multichannel marketing offering using web of science data to allow outside customers to reach over 4.7 million indexed authors and websites.
Our main focus is email marketing, but we do also offer digital and social advertising to help you reach the right researchers in over 250 disciplines. Because we are using websites, data, there's comprehensive coverage and subject, region and medium to make sure that you're getting your message to the right audience. And John walked through some excellent examples of using web of science.
But one of our offerings is an experienced service team that can help you find the right target audience for your marketing needs. We work with a lot of different publishers on various use cases, so I have a lot listed here, but just a few to highlight are if you're interested in putting out a call for papers campaigns, it's a really great resource if you're promoting a conference or event and want to target authors who might be interested in attending or launching a new journal title.
And you want to promote this to researchers that are publishing in a similar field to make sure that they are aware that you're launching a new journal. So I was going to walk through a customer case study that we did with the publisher, and this publisher was interested in driving submission and increasing awareness of their open access offerings to authors who are outside of their own internal marketing list.
They wanted to provide actionable next steps for publishing with the publisher. They approached clarivate because they were looking to send out highly targeted and personalized emails to authors indexed within web of science and the marketing emails covered market education, subject areas and how to publish open access with the goal to drive these authors to publish with the publisher. They wanted to target authors at specific institutions that were backed by funding, and they reached out to us to work with our marketing team and with our librarian team to really build the right target audience.
The results of this marketing campaign were a 34% unique open rate and a 4% click through rate. After the marketing emails were sent out, the publisher received a dashboard that showed the metrics of their overall email performance, and this also included a breakdown of the institutions and subject categories of the authors who had engaged with their marketing emails. They were able to then take this information and work with librarians at the specific institutions to follow up with the authors on their end.
Up here. I have a breakdown of just our top 10 countries and categories. To give you an idea of where publishers are falling on our database. We are a rolling file that is updated on a monthly basis, and we add about 40 to 50,000 authors on each month. And as John alluded to, we are GDPR compliant and compliant with all global privacy laws.
To recap some of the key features and benefits of using websites, author connect for your marketing list is the ability to build customized email lists from over 4 million subject matter experts worldwide. There's a lot of different ways to segment and slice and dice your audience, whether you're looking to target authors in specific countries, publishing at specific institutions or publishing in competitor journals.
You also have the ability to combine email marketing with social and digital advertising to extend the life cycle of your marketing message and really contact these authors outside of their inbox. And you can strengthen your organization's reputation because you'll be collaborating with high quality and in-demand researchers. And because author connect is drawing all of its data from web of science, we're covering over 250 disciplines in the sciences, social sciences and arts and humanities.
And if you have any questions, feel free to flag me down and happy to talk about the product more. So coming over to Josh. All right, Josh, I'm a senior product director at clarivate. I oversee our scholar products. And today I'm going to talk a little bit about how scholar one helps to retain your authors.
You know that one. OK this one does not. That's good to know. OK, so scholar manuscripts, for those of you that are not familiar, scholar one helps provide a great user experience for your authors and reviewers. We have well established and efficient workflows that your journals can use to process papers in a timely manner.
We offer a preferred user experience that's used by researchers across the world. We help with the integrity of your publishing process by offering automated checks such as plagiarism and duplicate submission that can be integrated into your workflows. And we help you as a publisher adapt to changing needs in the market, like open access and open peer review.
We're used by over a quarter of the journals in the world. So we have a lot of information and insight that's helped us build the product and make it as good of an author experience for your users as possible. So how exactly does a system like scholar one help retain authors? Well, it boils down to a couple of things.
The first, providing an intuitive experience for your users. It's really important. We know that authors on scholar one generally find the process pretty favorable. Four out of five rated easy to very easy when they complete a submission that's based on '10s of thousands of survey results from authors who've completed a submission across scholar one scholar one offers ways to customize that experience so that you can eliminate questions and make the form as simple as possible for that researcher.
If you have a research article that might have a different set of questions than, say, an editorial, or maybe you want to ask additional questions on a revision instead of putting them at the front of the submission process where that author has a higher likelihood of desk rejection. Escalona also offers ways to improve the submission itself, making it faster. We have a pre-filled feature where the author can just upload their word document or PDF and we extract the title, abstract funder and keywords, automatically saving the author time during that submission process.
We also offer journals and publishers with multiple journals on scholar one. We offer easy to use cascade and transfer options. So if the author gets rejected from the first journal of choice, you can easily route it to the next journal on scholar one, saving that author time having to refill information on that next journal. And finally, we try and make it easy as possible to capture all the necessary metadata that you as a publisher need.
Things like the funder and the institutions for each of the authors. Finally, reviewers are a great source of authors for your journal. We offer ways to help recognize the contributions that they make to your journals as well. Scholarone has standard integration with web of science to offer recognition for the reviews that are being completed, helping to engage those researchers and helping them become repeat users for your journal.
And we're not stopping there. We've got a lot planned in our roadmap for improving the user experience even more. We're going to talk a little bit about two of the initiatives that we have underway. So first. Ignore all the text.
I'm just going to talk to it real quickly. Scotland next generation. That's a codename for our redesign and modernization for scholar one. As you know, we've got over 8000 journals on the platform, so redesigning this can be can be a big task, but we're going to do it in a way that is seamless for journals on the platform. It doesn't require a migration, and we'll be able to modernize the interface without having to disrupt your journal operations.
Things that you'll see as part of this will include new and modernized interface accessibility at its core responsive design, so it works across different types of devices. And this will all be available and rolled out as part of our normal release process so you won't have to migrate or do any sort of changes to get access to this new functionality.
So some of the areas that we heard during our interviews with researchers that were really problematic, file upload, you know, pretty straightforward, but causes authors a lot of headache. They spend a lot of time on this step. And we are going to be addressing this through a couple of different things. First, we'll be introducing standard drag and drop for all sorts of upload options in the system.
So pretty standard, but something that researchers definitely become accustomed to. We'll be improving the way that we extract data. So we'll be able to capture even more from the full text. So improving that capture of authors in particular. And then finally, we're going to be improving the upload speed and the error handling so that authors get less frustrated and they can do it in faster time.
Another area that authors struggle with a lot is the authors step where they have to enter their co-authors for their submission. We know that this can be a hassle, especially for papers with lots of authors and where maybe the extraction didn't pull all the authors out of the process. We're redesigning this to make it a lot easier to manage the list of authors, and we're going to be introducing additional search capabilities to find authors outside of your journal's database.
So this will allow a search for a system like web of science to find a co-author that might already be there but isn't in the journal database. So this should save your authors time and effort getting that submission into your journal. I mentioned accessibility before. At its core, accessibility is just good design, but we're introducing accessibility requirements across all of our redesigned products.
So this will make sure that anyone who uses assistive devices like screen readers can easily interact with scholar one in the future. There are some other things that are still in the works around this redesign. The things that we're thinking about that will really help to improve the author experience things like more automated checks and AI assistants that can help prepare the author for the submission process and also check things before they get submitted to your journal for triage.
We're also going to be looking at new tools to help with matching papers to journals, because we know topic match can be a reason for rejection and can be often a reason to send it back to the author. So pre-screening some of those papers for good topic fit. Something that we want to work on and then also funder and matching. We know that how a paper gets funded as open access can be an important question at the very beginning of the process.
So we want to be able to pull some of that open access matching upstream into that submission workflow so the author knows if they will be able to publish open access. The last thing I want to talk about is, one of the major headaches that we hear from researchers all the time, accessing systems like scholar one, which is the need to use forgot password or reset a password for all the different journals and publishers that the researcher works with.
Having almost 9000 journals on scholar one, you can imagine we hear a lot from researchers who just can't get into that journal. They thought they'd set up an account, but they didn't. Or they have to reset their password to get back into that account. So we're going to be addressing this by creating a single, unified login and profile for researchers accessing scholar one.
This will really streamline how researchers get into each journal on scholar one. It it'll allow us to tie a centralized profile information to that researcher so they can have a single spot to change and update that that core information like institutions. And we'll also be introducing some additional features like centralized dashboards for that researcher so that they can see assignments and see different statuses across different journals on scholar one.
And the end goal, we want to implement a 1 to 1 account model so that person can easily get into any journal on scholar one without a lot of the hassle and and time wasted. Now yeah. And so kind of our core for this is one hub for all their work within scholar one, a single source of truth for their information for that researchers information on our platform, making it as easy as possible to navigate across scholar one and within scholar one journals and being able to introduce new researcher first features as part of the platform.
With that, I think. We are concluding. So I think open for questions. Now we have we have a few minutes for some Q&A, if anyone has any. Yes, please log in. Is there a timeline for when we might see that we've started phase one was rolled out last year.
There's a three phase process. Phase two we're working on, which is going to be some of the features to drive adoption. So the central dashboard being able to access some of those features from a single account and that's going to be probably through this year into early next year. And then the full rollout I think is going to depend on how the second phase goes, but likely next year.
Yeah thank you. Was on that same question. So would it be you would unified an account that can have multiple email addresses? Absolutely yeah, exactly. So I think one of the problems right now is you have multiple email addresses, you've got your Gmail, you've got multiple university email addresses.
Being able to have all of those tied to one account is definitely going to be part of that. Yeah, and just one other thing too, is also different. So different login options as well. So if I might log into one journal with my orchid, but then I log into another journal with my straight username and password or I use a Google login. We can attach those different social logins to the same profile as well.
I have a question regarding order actually. So I would like to hear about how the marketing team for me at marketing and getting a one person show, why or how would author connect with the broader strategy that might already involve things like Google ads and target ads like that and what the difference is? Is there any data or how is the main difference is you would be targeting specifically authors.
So if you were doing a targeted ad, we pull the target audience from web of science, we do an email match to our Facebook, and then you know that your ad is being shown specifically to that researcher. So it's a much more targeted way to advertise to authors, researchers and the science. I'll jump in there and add that it's a great way to reach out to individuals who are not on your internal lists.
So when I was doing marketing for the publishers that I worked for, it's the way that I would round out my list. I didn't have very good lists internally, so this was a great way for me to reach out to authors that. Yeah yeah. Automated checks. Yeah I mean, this is still an idea that's in discovery right now, so we're doing some validation around this, but it's the sort of thing where, you know, you have general guidelines that we can automatically check some of those things against the full text, make sure that certain things are present.
We can automatically check things like plagiarism, and so be able to provide some some real time feedback to the researcher before they submit. So it's sort of that vein of checks that things that you might catch as part of your triage process that you might end up requiring you to send it back, pull those further upstream. And this is not something that we're necessarily going to be doing alone.
We're already talking with other groups that are doing some of these things in the market now to see if it might be a good collaboration with with others. Any other questions?