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Make Your Impact Factor Work Harder
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Make Your Impact Factor Work Harder
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https://cadmoreoriginalmedia.blob.core.windows.net/abc460e5-52ba-4168-8183-b2ce1e6fe208/WoSAC May 2026 webinar.mp4?sv=2019-02-02&sr=c&sig=Y%2B7AkTZB0z8fIZZAuBef0r4auzja534V5QHN8Av8qWw%3D&st=2026-11-09T11%3A33%3A45Z&se=2026-11-09T13%3A38%3A45Z&sp=r
Upload Date:
2026-05-19T00:00:00.0000000
Transcript:
Language: EN.
Segment:0 .
DEJA FORTE: I'm really excited to spend some time together walking through Author Connect, what we're seeing in the market, what's working and how you can really maximize your outreach this year. We've got a great lineup today, as Rebecca mentioned, so I'll keep us moving, but I wanted to start by setting the stage and making sure everyone is aligned on what Author Connect is and where it fits.
DEJA FORTE: And just for a quick sanity check, you all can see my screen, correct? OK. Thank you. All right. Let's see. All right. So here's a quick look at what we'll cover. We'll start with a quick overview, introductions, and then we'll move into a customer spotlight to hear directly how the service is being used.
DEJA FORTE: From there, we'll talk through preparing for the journal impact factor release, which is a big moment, and then shift into strategies to increase author engagement. We're also going to share performance snapshots, so you can see what's happening across the network. And then wrap everything up with some key takeaways and next steps. So it's a really good mix of strategy, real examples, and data.
DEJA FORTE: All right. So for those who I haven't worked with yet, I'm Deja. I am a senior program manager here for WOSAC at Silverchair. I work closely with customers on Author Connect strategy, everything from campaign planning to making sure that you get the most out of your investment. My goal today is to keep this practical, relevant and not just what the service does, but how you can actually use it to drive results.
DEJA FORTE: So I also want to quickly highlight the team supporting you. We've got a strong account management group here. I call it the Dream Team. Luka, Matt, myself and Rebecca All work closely with you on strategy, execution and optimization. Also not on this slide is our amazing traffic team.
DEJA FORTE: I know you all know Shaina. You'll get to see her later on in today's presentation. But back to our team. We all make a great effort with customer success here to support you with Author Connect. So you've got a full team behind you, not just from a campaign perspective, but from a strategic and planning standpoint as well.
DEJA FORTE: All right. So what is Author Connect? I've broke this down into three pillars. So at a high level, Author Connect is really about helping you reach the right researchers with the right message at the right time. There are three key pieces to that. First is targeted reach. We're using Web of Science data to identify highly relevant researchers based in their publishing activity, citations, and subject area.
DEJA FORTE: The second pillar is campaign execution. This is where we bring your message to life through email campaigns that are personalized, scalable, and designed to drive action. And finally, the third pillar, measurable impact. You're not just sending emails. You're getting real insights back on engagement, performance and what actually is working so we can continue to optimize.
DEJA FORTE: And at the end of the day, when it all comes back to the three things driving submission, increasing visibility, and strengthening engagement with your author community. So next we'll have our speaker with paradigm. They work closely with our WOSAC team. And they have a case study. So I'll go ahead and pass it over. One moment.
DEJA FORTE: Just let me know when to go to the next slide and we can go from there. So Ivana would you like to jump in and introduce yourself.
IVANA LASLOFI: Yes, hello everyone. Thank you very much for joining this webinar. And thank you WOSAC team to invite me to participate. So my name is Ivana Laslofi, and I work at Paradigm. Today, I'm excited to share with you a case study on our collaboration with the WOSAC team. I think that in industry that's evolving as fast as ours, it's not just about the tools we use, but about the right partners we collaborate with to achieve great results.
IVANA LASLOFI: So let's dive into how we've been collaborating together to achieve great results. So we can move on to the next slide. So a little bit of insight of who we are, for those who don't know us. The Paradigm is a division of the De Grugter Brill. We are not a publisher in a true sense, but rather a service provider of publishing services. We provide open, closed and hybrid solutions to societies, associations, publishers, libraries globally.
IVANA LASLOFI: What is our core mission? We empower our partners to enhance their operations, to extend their global distribution, advancing their integrity while maintaining their financial sustainability and independence. As for the core values, you can see these four pillars that signify our cooperation with our partners. So we meet you where you are, whether you are a small society or a large university.
IVANA LASLOFI: Next slide, please. We see the publishing landscape as a connected web. So we serve librarians with access and collection solutions, publishers with publishing infrastructure and global distribution, and editors and researchers with the tools they need to get their work seen. So Paradigm is a global provider of products and services to societies, libraries, archivists, journals, and universities.
IVANA LASLOFI: We can move on to the next slide. So with three offices in Boston, London, and Warsaw, we ensure that our international collaboration is met within the major time zones, and we can move on to the next slide. So as to say a little bit about our marketing strategy. Today I will not be talking about our marketing strategy of our company, but rather marketing strategy we have in place with our journals because we have specific contracts with our journals to which we provide a specific marketing services.
IVANA LASLOFI: So for me, as a marketer, what is the most important thing is visibility, reputation and growth. So with our marketing campaigns through, we are trying to expand the readership of the journals to improve their content impact, boosting their citations and creating consistent and recognizable journal identity. This is where WOSAC partnership really comes into practice. We use highly targeted WOSAC mailing to Web of Science users, but also the citing and cited author campaigns.
IVANA LASLOFI: That is how we can target researchers that have been already engaged with the specific articles from our journals. OK, we can move on to the next slide. So let's see some of the examples of our audience targeting that we are using within our campaigns. So A/B testing, we tested different country targeting approaches in AB campaigns.
IVANA LASLOFI: However, no significant differences in performance were observed. So rather, what we are using is more of a filtering options and keywords and target countries in our campaigns. So typical filtering criteria include researchers associated with disciplines aligned with the journal's aims and scope, authors publishing in open access and then authors publishing within the same JCR quartile as our journals hand in hand with editorial offices.
IVANA LASLOFI: We select the specific keywords and target countries based on the company's scope, either it is global or region specific. Next slide, please. So let's see some examples of our best performing campaigns for 2025 and then also for 2026. Just before I dive into the numbers, I would like to explain that we have rebranded from Sciendo to Paradigm last year.
IVANA LASLOFI: We have also changed the publishing platform from sciendo.com to Reference-Global.com. That is why you will see on these visuals Sciendo banners still, because in 2025, at the beginning of the year, we have been using still the brand identity of Sciendo. So on this slide, you can see the marketing campaign, the call for papers we have done for Central European Journal of public policy. The results speak for themselves.
IVANA LASLOFI: There were really high unique open rates above 40%, with also uniquely creates about 10%. We can see that it's clearly about the industry average. Also about our above our overall results from the year before. If I can explain how we manage the templates for this campaign. So together with the journal editors, we try for the templates to be really visually interesting.
IVANA LASLOFI: So that is why we put there a lot of clickable images and clickable links. So we always place the cover of the journals, the banner of the publisher. Then call to action buttons. I don't know if you can see it on the screen, but there is a find out more and submit manuscript. And also, in the Footer, we display journal metrics. For some journals there will be more numbers, for some less.
IVANA LASLOFI: And we try for our templates to be really eye catching. And as I say, engaging for the researchers. They receive them so they don't open the emails just with information that they can read, but they can also click and engage and drive some traffic to that. So we can move on to the next slide. Also, with really great results, we have done the campaign for International Journal of Contemporary Management.
IVANA LASLOFI: Also very high numbers, 44% of unique open rates and 8.33% of unique click rates. So this is really what we have been doing in 2025. The template looks more or less the same. Specifically, we are using call for paper campaigns, but sometimes there is announcement about impact factor campaigns. Also some special issue campaigns that we promote, the call for papers for special issue.
IVANA LASLOFI: We can move on to the next slide. This is also very great results for 2025 for the European Journal. On some of the templates you can see that there is a more text. It is decided together with editors of how much text they want to display there. So there is some information about the journal aims and scope and also key bullet points of benefits for authors, if they publish within this journal.
IVANA LASLOFI: We can move on to the next slide. So here you can see the recent campaign that we have done for the journal Fibers and Textiles in Eastern Europe. We have rebranded, as I was explaining to you. So you will see the Paradigm banner there. We have also moved a little template so that the cover is on the right side. We have distributed the text and move the call to action buttons inbetween the template.
IVANA LASLOFI: It has achieved also very great results of 30% of open rate and 1.7% of unique click rate. This is also the case for the next slide, where we've been promoting the journal or the Journal of Business and Economics, with also a really great results. And on to the next slide. We have introduced this year first time the citation notice campaign through WOSAC for Silverchair.
IVANA LASLOFI: And we have seen really great results because previously we have been doing the citation campaigns in-house. So we have been emailing the authors by ourselves. But this year, we have tried the citation notice campaign and we have been really impressed with the results we have seen. So you can see the structure of this email is not so visual as the structure for call for paper campaigns, but there are many clicks used in the email tab of email type of campaign because we are putting there the site some dynamic fields of cited articles, the article titles, then the journal titles, and it has achieved really great results, with more of a 36% of open rate and also very high click rate.
IVANA LASLOFI: We don't have the overall results for last year because, as I am saying, we have been doing it in-house and we have only the overall results of Silverchair for 2025. So I displayed it here. There is also another slide for the citation campaign for another journal that we have done. There are several of them, but I haven't put them all into the presentation because all of them have achieved more or less the same great results.
IVANA LASLOFI: So about 30% of open rates and 8% click rates. So next slide, please. Beyond the numbers, I think, yes, we can move also from this one. I think it's all about the quality of partnership. So this is where the collaboration with the WOSAC team really comes into place. We have really great cooperation with you.
IVANA LASLOFI: So I just name some of the important things that are for us that you are really professional, solution oriented. Every time we reach out to you, there are fast responses from your team and flexibility to set up meetings with you. And I think this is the secret ingredient that is behind the success of our marketing initiatives, that we really have the team that is proactive and dedicated to journals growth as we are.
IVANA LASLOFI: So I think I will end it here. So thank you very much for your attention. Thank you so much for inviting me. If you want to connect, let's write me an email or connect via LinkedIn and we can continue these conversations. Thank you so much.
DEJA FORTE: Thank you, Ivana. I know that time is short for you. I just wanted to see just pause here really quick to see if there was any quick questions anyone wanted to ask while Ivana was here. And Rebecca, I can't see the chat. If there's anything from anyone. Ooh, you're on mute.
REBECCA HATJOULLIS: Sorry, no questions in the chat for now. Obviously, if there are questions later, we can feel those and also connect you with Ivana as well. Luka, I know you work very closely with Ivana. Did you have any comments after the presentation today?
LUKA ZGONJANIN: Comments, yes. Thank you and hi. Hi, everyone. So yeah, I've been working closely with Ivana for some time now and not too long, but not too short, I would say. So, yeah, definitely. Thank you for your time today and for speaking about your experience. It's invaluable. And yeah, I can just confirm that relationship with Paradigm now, as a rebranded name, has been wonderful.
LUKA ZGONJANIN: And yes, because Ivana has some other obligations now, it's the best opportunity and the time for you to ask any questions or post anything in the chat, because I believe she will leave shortly. Feel free to speak out or just drop a question.
REBECCA HATJOULLIS: It will probably come as soon as you've left Ivana, but we will follow up.
LUKA ZGONJANIN: Yes.
IVANA LASLOFI: Thank you so much. Yes, feel free to reach out anytime you want.
REBECCA HATJOULLIS: Wonderful.
DEJA FORTE: We appreciate your contribution today, and we really value your partnership, but again, we can go ahead and move on. Here is Ivana's contact information, we will be circulating this around if you don't catch it now. But if you want to take a quick screenshot, there it is. And we can continue on in our webinar. All right. So I'm going to pass this over.
DEJA FORTE: We're going to be talking about the journal impact factor and I will pass it over to Luka.
LUKA ZGONJANIN: Yes, yes, it's me again. Hi, everyone, again. So yeah, thank you, Deja. It will be a bit hard to fill in Ivana's shoes because she was simply speaking from the end user client experience. And in my opinion, that's the best way for you to learn about our service to talk to your peer. But yeah, I will give my best here. So yeah, just a few words about myself.
LUKA ZGONJANIN: I've been working closely with our EMEA clients in the last several years, so covering the European, Middle East and Africa markets. I've been working closely with the whole team, and Rebecca is our leader manager there. I'm based in Belgrade, Serbia, and the traffic team, we call them Shaina is part of the team and you will hear from her soon after. I've been located.
LUKA ZGONJANIN: I'm located in the same country, in a different city. So yes, definitely looking forward to speaking with some of you, meeting all of you. And I recognize some of the names attending the webinar. Not all, but the rest of the team, I'm sure, is recognizing. So yeah, we're talking here about the journal impact factor release. It's coming. It's almost there.
LUKA ZGONJANIN: It's almost June time. I'm sure all of you are on your tiptoes waiting for this to be announced. For some changes to be included on the list. So yeah, we are excited as well. Sharing the momentum. Usually, it's late June and because a lot of us on the call here, we used to be part of Clarivate previously, before the change of ScholarOne from Clarivate to Silverchair.
LUKA ZGONJANIN: So yeah, we have been getting directly these questions. What's going on with the impact factor? Can we get the number? When it's coming. When it's coming. So it builds up. So we received a high level of inquiries from publisher journals, but also from authors. So we are sure you are in the same position.
LUKA ZGONJANIN: You're just waiting for this date. So the momentum is already building. So we want you as part of the solution. And that we are discussing today, how to connect to help you build this momentum. Because authors, everyone but we are talking here about authors, your end users, they are very prone to open any journal impact factor related communication during this time.
LUKA ZGONJANIN: So from now onwards, and yeah, we want to help you. We want you to be in front of their noses, in front of their eyes, when this happens. And we want you to be prepared when the moment comes. So we want you to help build this engagement before summertime because our promotion on the next slide, you will see it's coming right before the summertime as well. So we want you to be successful with this promotions.
LUKA ZGONJANIN: Thank you Deja for going on the next slide. So this is the promo that you can take advantage of. I think you can. Yeah, just go back. Yeah, thank you. This is the promo that is there to help you out in terms of budgets. So 10% additional count free of charge or fee waived for a re blast campaign.
LUKA ZGONJANIN: So just to save few hundred of dollars, which is a lot in today's value and everything happening in the world. So we understand when you talk to internally, to whether you're a finance team management or you're just going through your own budget and funds. Two main questions are, why is this important and what's the budget? And why is on the next slide shortly after.
LUKA ZGONJANIN: But talking about the budget here, we understand is a major question. So you can refrain internally feedback that there is a promotion to be used. There are money to be saved. So yeah, we understand this. So we want to help you build on this momentum and save money as well at the same time. Applicable to journal impact factor release related campaigns in Q2.
LUKA ZGONJANIN: But we are here to help you prepare for this, so we can run the counts for you Not myself. I cannot do that. But Shaina and the team, we can help you prepare. Go through your HTML, do everything that's needed to prepare the campaign in advance, and once the impact factor is released, we can just add that into the HTML and push the campaign for you.
LUKA ZGONJANIN: If for some reason you do not want to promote impact factor or you're not feeling comfortable doing this year, any alternative metrics that you have to replace, we can add this instead of impact factor. So don't look this solely through the impact factor eyes. We can replace it with any alternative metrics that you prefer. Maybe next slide.
LUKA ZGONJANIN: The second question after the budget is why it matters. We believe this is more than just a number. It's a signal to researchers about where your journal stands. It's multifunctional as well. So you're not just releasing a single campaign saying, this is the number. You can do this to increase engagement, increase readership submissions.
LUKA ZGONJANIN: Just add call for paper or call for anything that you believe is relevant within this campaign and/or to add additional revenue streams. So we can do everything within the single campaign. As I'm sure most of you here on the call already know that you can do multiple things within one single campaign. And yeah, just cover different angles. In terms of community, you can use this opportunity to tap into a new market for you, whether globally, in different regions, geographically or different segments of early or late stage career researchers.
LUKA ZGONJANIN: Or you can just tap into your existing community or something that you did previously. You got some good results and you can replicate that approach in terms of results, because later on, you will need internally to verify why you did this or how the campaign went. You want to show the result reports. And usually we have better stats and higher results that with this impact factor related campaigns, because as mentioned in the previous slides, if you're actually listening to me, hopefully you did.
LUKA ZGONJANIN: But yeah. What I mentioned is that authors are prone to open this communication more, just coming in this time of the year related to impact factor. This just catches their eyes right away. And then, yeah, results are just simply better after this effect. And I will mention it once again. You want to save some money, save some budgets, and on the other end, is really important for you to get your word out there and be present.
LUKA ZGONJANIN: And yeah, just engage with your authors with this nice additional way to reach out to them. So yeah, a few slides from me and a few words and we can continue.
DEJA FORTE: All right. Thank you, Luka And just, I know everyone's wanting to know, i know Q2 means different for everyone. So what does that translate into months? So that way we can be very clear on that promo. I think you're muted, sorry.
LUKA ZGONJANIN: I am. Q2--
REBECCA HATJOULLIS: I think [INAUDIBLE] it. So thank you, Deja. So yeah, we're really looking at targeting deploying before the end of June. So obviously that's not too far away. It should align with the majority of outreach for planning purposes for journal impact factor or alternative metrics. If you do find that deadline a little tight, we can offer some flexibility.
REBECCA HATJOULLIS: So work with your [INAUDIBLE] manager. Talk to them. What are your parameters? What are your desired deployment timelines? And I'm sure we can find a solution. This is meant to support the campaigns going out to do with metrics. So absolutely talk to your [INAUDIBLE] manager so we can find the right setup for you.
REBECCA HATJOULLIS: And so you can take advantage of that promo.
LUKA ZGONJANIN: Maybe I can just add hopefully one sentence. But yeah, this is not an affirmative deadline for you. You will not be able to use our promo if you do not deploy by the end of Q2 as Rebecca mentioned, by the end of June. This is more just a timeline for you to consider because authors are really prone to opening these emails during this time and to give you a kind nudge to use this opportunity window to be seen and for your emails to be open.
LUKA ZGONJANIN: So yeah, we want to make this as collaborative as possible. This promo.
DEJA FORTE: Nice. Thank you. All right. So as we move forward, we'll be talking about strategies for improving engagement. So I will pass it over to Matt.
MATT SMITH: Thank you, Deja. Good afternoon, everyone. I'm Matt. I've been working with clients using Author Connect to increase journal article submissions, content usage and citations for over 10 years. And I'm going to talk roughly for 10 minutes today on how to ensure you're getting the best return on investment from using Author Connect service.
MATT SMITH: I am aware that there's very experienced marketing people on the call. So I do apologize if this is telling you stuff you already know but it doesn't hurt to have a refresher now and again. And we're in a privileged position. We get to see campaign performance across multiple publishers. So we really know what works.
MATT SMITH: And we want to make sure that you're using all the tools available to make sure that you're getting good value for money and that we'll get your repeat business. So ultimately, that's what we're looking to do. So let's start with talking about the email itself. So you could go next slide, please. So taking it from the top, what actually makes the campaign perform well?
MATT SMITH: So I've pulled these talking points out from looking across hundreds of campaigns. And they're the levers that consistently move the needle for our customers. So first of all, is concise language and a very clear call to action. As we all authors are busy. There's lots of demands on their time. They're not necessarily reading every email that comes in.
MATT SMITH: They're scanning. And if they can't tell within a few seconds of what you want them to do, i.e. submit or click or redeem a code, you potentially lost them altogether. So keep the copy tight and make the ask unmistakable. Building on that, we recommend using multiple CTAS call to action. So we want one at the top, we want one halfway down and we want one at the bottom.
MATT SMITH: Don't bury the button at the end or at the top. Some readers will decide in the first paragraph. Others want to read the full pitch before they commit. So give them an easy path, an easy pathway to follow at every stage, to get them to do what you want them to do. Next is a mobile friendly design. This one's really important. The first time most recipients see your email, they're on their phone.
MATT SMITH: They might be between meetings, at lunch, on a commute. They're checking on the go. If it doesn't render well on a mobile device, you've lost that first engagement and you might not get a second opportunity to engage with them again. So related to this is avoiding large images. They're often slow to load. Sometimes they're completely blocked and get replaced by some text.
MATT SMITH: And crucially, recipients often don't realize that an image is a clickable link. So we would always recommend having a text based CTA either alongside the image or as the main CTA. If we look at another key driver of engagement, it's name personalization. So we find that using. Dear Dr. Smith will always outperform dear colleague or dear author.
MATT SMITH: It's that personal touch, which will make someone engage. And it signals that the email is meant for them specifically. Not a bulk blast, even though we all know it is a bulk blast, but it's still worth using these small touches that are going to make all the difference. Similarly, your subject line is doing the heaviest lifting. If it doesn't earn that open, nothing else really matters within the context of the HTML. So phrases like invitation to submit seem to work really well.
MATT SMITH: It's almost like I'm feeling privileged. I'm being invited to submit to this journal. They're specific, they convey value and they make the recipient feel seen. So I'd always use that wherever possible. It's not a difficult thing to do. Another key area is to leverage your editors and editorial board's prominence. If they're willing to do it, it really is a key driver of engagement.
MATT SMITH: So where possible, use their name. You can spoof, so it looks like it's coming from their email address. You can use their photo where appropriate, obviously always with their permission. An email that looks like it's coming from a respected figure in the field will get opened. If it looks like it's coming from a publisher, maybe less so. So always use your contacts.
MATT SMITH: We also find that using regional editors is very effective. So if you've got people based in certain territories, they're probably a known personality within their field in that region. So if you can get their permission to tag their name onto an email, do that too. Similarly, editorial board members, all of these people will probably welcome the involvement. If they've got the best, the journal's best interests at heart, then they're going to be willing to get involved.
MATT SMITH: Preview text, that little snippet of text next to the subject line in the inbox. Don't waste it. It's a second headline. Most people don't realize that they can actually control that. So make use of all these tools. And finally, introducing incentives. So timed time sensitive discounts, open access codes, unlocked content and fee waivers.
MATT SMITH: These give the reader a concrete reason to act now rather than later, especially if you're attaching a deadline to it. The key takeaway here is none of these are individually transformative, but if you stack them together, they compound the benefit. A well personalized, mobile optimized email with a strong subject line and a clear CTA from a recognizable editor will outperform a generic blast by a significant margin.
MATT SMITH: Next slide, please, Deja. Thank you. We move on to targeting and distribution. So this is about getting the message in front of the right person at the right moment in time. So first and foremost, use our in-house expertise to target the right audience and share your campaign goals early in your engagement with us.
MATT SMITH: The earlier we know what success looks like to you, whether that's increased submissions or conversions, just general awareness in a specific community, the better we can shape the audience for you. Segmentation is where this really pays off. We're not just sending to authors. We can build lists, such as authors who've published OA before and are open to doing so again. Authors who have published preprints, who are actively looking to formally publish the final version of their work.
MATT SMITH: Authors who publish in journals within a specific impact factor quartile. And this one's particularly powerful. Authors who publish in journals that cite yours or that your journal cites. That citation relationship is one of the strongest predictors of a good fit for your reaching researchers who are already in your scholarly conversation. So if we move on to delivery and optimize send times, we can gather data of when a recipient typically opens email, when they've had them from us in the past.
MATT SMITH: And we can make sure that your email is hitting them when they hit that window. A perfectly written email that lands at 2:00 AM in their time zone will get buried. The same email arriving at their normal Tuesday morning inbox check in gets read. Related to that, we can provide best performing days based on a very large data set. This matters because individual campaign data can be noisy.
MATT SMITH: So your single Tuesday send that might have underperformed for unrelated reasons, might lead you to think that Tuesday is a bad day to send. We're drawing on enough volume to filter out any skewing of the data. So moving on to multi-touch campaigns, a single send is not really a campaign, it's the first touch. So we always encourage a re blast. Everyone that can go to everyone, to openers who didn't click, or to non-openers with a different subject line.
MATT SMITH: Each touch is part of that nurturing journey and takes the recipient further down the funnel to where you want them to end up. And finally, social advertising on LinkedIn, Facebook, Instagram. Email and social campaigns work better together than either alone. Someone who's seen your journal announcement in their LinkedIn feed three or four times will open your email when it arrives.
MATT SMITH: It's about building that familiarity so the email doesn't land as a cold call. So through line of this section of the webinar is that a great email, plus great targeting layered into a multi-touch sequence is what consistently delivers the strongest results. Any of these in isolation are going to help. If you use all of them together, this is where you'll see the real campaign performance improve.
MATT SMITH: So please do speak to your account manager to learn more or just get in contact, and we'll work together to ensure your return on investment is completely optimized. And that was all from me.
DEJA FORTE: Thank you, Matt. I appreciate it. All right. All right. So next up will be our Web of Science Author Connect teams. This will be presented by Shaina. Welcome, Shaina Thank you.
SHAINA KRAVITZ: Thanks, Deja. Hi everyone. Glad that you could join us today. Nice to see everyone. My name is Shaina. I am the lead implementation consultant for Clarivate, WOSAC, Author Connect. And I'm sure I've worked with you in the past, and if not yet, look forward to working with you soon. We're just going to go over a few slides about our team and how we deliver the product.
SHAINA KRAVITZ: And just a couple quick high level stats at the end. We have a great team or a few teams within the team, as you can see on this slide. And we've been working together for quite a few years now. We work seamlessly and smoothly and most importantly working with you to meet your goals. We want to deliver great service and to work with you to meet all of your external email marketing goals and needs.
SHAINA KRAVITZ: The first part of our team is the traffic team, and this is the primary client interface responsible for order management from start to finish and the execution of the campaign from list testing and finally to delivery. We are the team that you work with directly on a day to day basis. Next, we have our research team, and this is our expert team consisting of research librarians and data analysts.
SHAINA KRAVITZ: And they handle those search queries. And their goal is to deliver the most targeted audience list based on Web of Science data to meet your requirements, your list requirements. And then finally, we have our external partner service bureau. They hosted the platform. And they are the team supporting campaign execution across both email and the social channels. And they also host or are responsible for that post campaign performance tracking and reporting.
SHAINA KRAVITZ: So post campaign, their site has all of your data from your sends, both email and the social campaigns. So the next slide, please. This next slide shows a overview of our process.
SHAINA KRAVITZ: And as mentioned a moment ago, I'm sure we've worked with many of you before. So you're probably pretty familiar with our process. And for those of you who are new or just for a brief review, we'll start from the beginning. First, you will submit your new campaign request and search criteria to our traffic team, to the traffic team, and then we then work with the research librarians to compile your targeted email list.
SHAINA KRAVITZ: The next step is returning that data, that list. So you'll receive and review the target audience list we compiled and make your list selections from there to maximize your reach. We want to make sure that it's the most targeted audience for your promotion. Following that, the next step is submitting your marketing materials to the traffic team. This would be all creative assets, like the finalized HTML file.
SHAINA KRAVITZ: Or if we are creating an HTML for you, this would be the materials like image files, draft content or outline. So our team can create the most tailored HTML for you. This would also be send details like subject line, from line, preview text. Super important, as Matt mentioned earlier. And then our service bureau will create a proof or a test and release that test for you to preview the email before it is sent.
SHAINA KRAVITZ: The next step would be reviewing the marketing test and making sure that everything looks exactly the way that you want it to. This would be the opportunity to make any corrections if needed, or to communicate to us that the test is approved. Then once the test is approved, you'll advise our team of your desired deployment date, which can be a date or date of your choice, or immediately we can deploy email campaigns ASAP if needed.
SHAINA KRAVITZ: And the campaign will then be scheduled or deployed immediately. And then the final step is the review of campaign metrics and performance. After the campaign deploys, you will receive a tracking link to review the metrics and performance. This updates in real time, so you'll receive it within about 24 hours of campaign deployment.
SHAINA KRAVITZ: We can move on to the next, unless there are any questions on the process. Then this next slide is that very high level overview of some statistics. So this is across our full file. So all campaigns that we send, the best performing days.
SHAINA KRAVITZ: This is definitely a question we receive often and wanted to include it today. Currently what we're seeing so far, Q1 and halfway through Q2 for 2026, our best performing days by clicks and opens. We're seeing beginning of the week currently. This is pretty normal. This is what we see. And this is also what we see across industry weekdays, but specifically beginning of the week currently.
SHAINA KRAVITZ: So Monday is what we see is our best performing day for clicks and opens. We're also seeing some good click rates on Wednesdays and Thursdays, and we're also seeing good open rates on weekends. We often suggest trying a weekend. Many recipients have more time on weekends to go through email, read through, click through. So we never say to necessarily shy away from the weekends.
SHAINA KRAVITZ: And then the 2025 campaign final statistics. We have our unique click rates for email sitting at 2.2%, unique open rates at 26.9% and the click to open rate at 8.28%. So to provide a bit more of a comparison there. A snapshot of what we consider industry comparison or standard with business to business emails.
SHAINA KRAVITZ: Typically, those sit at around a 7.2% open rate and a 1.3% click rate. So with the targeted audience and the targeted promotion, we do see significantly higher engagement for our email campaigns. We also wanted to share Facebook and LinkedIn campaigns for 2025. Across 52 Facebook campaigns. We were sitting almost at 3.5 million impressions with a 0.32% click rate.
SHAINA KRAVITZ: And then LinkedIn sits just above three million impressions with a 0.1% click rate. We don't have much of a comparison for that, but did want to share what we saw on our file of what we sent in 2025. And then the next slide.
SHAINA KRAVITZ: We wanted to show just a few quick screenshots of the post campaign reporting we have on the bottom left screenshot. What you will see when you receive the post campaign reporting link for each individual campaign. You'll receive information on clicks, opens and those related reports.
SHAINA KRAVITZ: Also really interesting, a heat map with a full click overlay that you can look through to see where recipients were clicking on your email. Should you run multiple campaigns with us, and we can set up a dashboard for you to log in to. The top screenshot of that dashboard is what you'll log into and see, and that way you can see how all campaigns are performing.
SHAINA KRAVITZ: You can sort through, look for specific promotions, specific journals, specific marketers and look through and see how campaigns perform overall. And then on the bottom right, we also integrate the social campaign reporting into our tracker system or the dashboard. Important to note, any social campaigns. So Facebook, Instagram, and LinkedIn will not appear in your campaign manager, but on tracker.
SHAINA KRAVITZ: So you'll receive the link similar to an email, and you'll be able to view clicks and impressions and see how recipients interacted or engaged with your social campaign via our post campaign reporting. And what's useful also about this is that if you are running an email and a social campaign together, those reports will appear on the same link. So you'll have a tab for the email campaign and then also a tab for the social campaign.
SHAINA KRAVITZ: So both will appear together, which is super helpful, that you can view both together. Then my final slide just shows a few features of the executive dashboard. Once you have a dashboard set up and the ability to view all campaigns together, there's some additional reporting that we can view as a breakdown. And I've provided these two screenshots of our full file just so you can see how a few of the different reporting categories or types can be viewed.
SHAINA KRAVITZ: The first is the promotion type, which if you run multiple campaigns for various promotions such as call for papers, access to papers, a citation notice, a meeting or a conference invite, you can see comparatively how those perform. And then, based on our full file, we have the clicks for the promotion type. And as you can see here, based on 2025 data, our citation notices, importantly impact factor and some other promotions perform very well.
SHAINA KRAVITZ: So over 2%, over 3% unique click rates. And then we also have, as an example here, category reporting. So recently, within the past few years, we've been able to tag or break down reporting by category, and we use the JCR categories so you can see how each perform. And if you're sending campaigns across multiple portfolios that capture multiple categories, you're able to see how those campaigns or how those categories perform comparatively.
SHAINA KRAVITZ: Some may have more engagement than others. And here, as an example, you can see how some of the campaigns on our 2025 file performed, with a few having some exceptionally high click through rates. So if you are interested in looking at this data or would like some additional information on how your categories or your promotions perform against our full file, our team is happy to do a deep dive and provide some side by side data comparisons for you.
SHAINA KRAVITZ: So just reach out to us if you're looking for some more information, or have questions on any of the information in your executive dashboard or post-campaign performance. That's what our team is also here for, not only to execute the campaign for you, but to also provide any additional data or questions that you have after the campaign deploys. So that's all I have for the slides for the traffic team.
SHAINA KRAVITZ: Deja, Rebecca.
DEJA FORTE: Thank you, Shaina. We appreciate it. And again, like Shaina said, we highly recommend you reaching out to your account manager. We can set up some time to see how you all compare to the overall WOSAC file. It's been a really great tool that a lot of our publishers have used, especially when it's time for budgets. So if you have any questions or want more information, we're happy to share.
DEJA FORTE: And as Shaina mentioned, we're happy to get that data over to you. Thank you, Shaina. All right. So I'm going to pass it over to Rebecca for closing remarks. Rebecca.
REBECCA HATJOULLIS: Thanks so much, Deja. So just to close us out, we've got a few minutes left. We have had a very quiet chat box. So if you do have any questions, now is the time to highlight those. Obviously, we can follow up with you all individually via our strategy calls. But if you do have anything throughout any of the sections today, just pop that in the chat box and we can answer those. Next slide, please.
REBECCA HATJOULLIS: Deja. So some takeaways for you today. One thing we'd really like to highlight is our partnership approach with you. As Matt touched upon, the success of your campaigns really is about us knowing what your success metrics look like, really helping us build out a holistic campaign with multiple nurturing touchpoints. That is what we found over many years to be the winning formula.
REBECCA HATJOULLIS: And we're really keen to support you to be able to execute on those points. We'd also like you to take away the promotion opportunity. So 10% additional counts or a freebie blast. And this really does cover any metrics campaigns. So we've called out the journal impact factor. The release is due to come out later in June. But if there are any other metrics that you're keen to focus on, please do take that up with your account manager.
REBECCA HATJOULLIS: I'd also like to highlight some ways that blogs. So coming up in the next couple of months, there'll be something from Matt, who we heard from earlier in the presentation today. Meet the team piece, where Matt will talk about some of the different use cases he's supporting his publishers with, and some takeaways that should prove interesting for your forward planning. I'll also be writing about the value of direct marketing in this new area that AI era and the 0 click Search.
REBECCA HATJOULLIS: This is something that we know is foremost front of mind for many publishers right now. We're really keen to support you and look at ways of how we can, as a community, take on those challenges and really the value that is available to you with that direct target audience and an inroad to your author base. We have a couple of published case studies, so one for Kirby, one for CUP, Cambridge University Press.
REBECCA HATJOULLIS: We will also be doing more of those, so look out for those to come. And I think with one minute to spare, I'm going to hand back to Deja to close this out. Thank you so much, everyone, for joining today. Thanks, Deja.
DEJA FORTE: Thank you, Rebecca. Just a special thank you for everyone that took their time today to join us for our webinar. If there's any questions or any follow-ups, feel free to reach out to any one of us. We're happy to help. Another special thank you to Shaina, Luka, Rebecca, Matt for, and also our speaker who had to go, Ivana with Paradigm, for you all's time today. Always value these webinars.
DEJA FORTE: They're very useful, and we hope to see you all in the future. And hopefully you all will bring some more questions. But in the meantime, if you have any questions, just feel free to reach out to us. We truly appreciate you all, and thank you for your time today.
Segment:0 .
DEJA FORTE: I'm really excited to spend some time together walking through Author Connect, what we're seeing in the market, what's working and how you can really maximize your outreach this year. We've got a great lineup today, as Rebecca mentioned, so I'll keep us moving, but I wanted to start by setting the stage and making sure everyone is aligned on what Author Connect is and where it fits.
DEJA FORTE: And just for a quick sanity check, you all can see my screen, correct? OK. Thank you. All right. Let's see. All right. So here's a quick look at what we'll cover. We'll start with a quick overview, introductions, and then we'll move into a customer spotlight to hear directly how the service is being used.
DEJA FORTE: From there, we'll talk through preparing for the journal impact factor release, which is a big moment, and then shift into strategies to increase author engagement. We're also going to share performance snapshots, so you can see what's happening across the network. And then wrap everything up with some key takeaways and next steps. So it's a really good mix of strategy, real examples, and data.
DEJA FORTE: All right. So for those who I haven't worked with yet, I'm Deja. I am a senior program manager here for WOSAC at Silverchair. I work closely with customers on Author Connect strategy, everything from campaign planning to making sure that you get the most out of your investment. My goal today is to keep this practical, relevant and not just what the service does, but how you can actually use it to drive results.
DEJA FORTE: So I also want to quickly highlight the team supporting you. We've got a strong account management group here. I call it the Dream Team. Luka, Matt, myself and Rebecca All work closely with you on strategy, execution and optimization. Also not on this slide is our amazing traffic team.
DEJA FORTE: I know you all know Shaina. You'll get to see her later on in today's presentation. But back to our team. We all make a great effort with customer success here to support you with Author Connect. So you've got a full team behind you, not just from a campaign perspective, but from a strategic and planning standpoint as well.
DEJA FORTE: All right. So what is Author Connect? I've broke this down into three pillars. So at a high level, Author Connect is really about helping you reach the right researchers with the right message at the right time. There are three key pieces to that. First is targeted reach. We're using Web of Science data to identify highly relevant researchers based in their publishing activity, citations, and subject area.
DEJA FORTE: The second pillar is campaign execution. This is where we bring your message to life through email campaigns that are personalized, scalable, and designed to drive action. And finally, the third pillar, measurable impact. You're not just sending emails. You're getting real insights back on engagement, performance and what actually is working so we can continue to optimize.
DEJA FORTE: And at the end of the day, when it all comes back to the three things driving submission, increasing visibility, and strengthening engagement with your author community. So next we'll have our speaker with paradigm. They work closely with our WOSAC team. And they have a case study. So I'll go ahead and pass it over. One moment.
DEJA FORTE: Just let me know when to go to the next slide and we can go from there. So Ivana would you like to jump in and introduce yourself.
IVANA LASLOFI: Yes, hello everyone. Thank you very much for joining this webinar. And thank you WOSAC team to invite me to participate. So my name is Ivana Laslofi, and I work at Paradigm. Today, I'm excited to share with you a case study on our collaboration with the WOSAC team. I think that in industry that's evolving as fast as ours, it's not just about the tools we use, but about the right partners we collaborate with to achieve great results.
IVANA LASLOFI: So let's dive into how we've been collaborating together to achieve great results. So we can move on to the next slide. So a little bit of insight of who we are, for those who don't know us. The Paradigm is a division of the De Grugter Brill. We are not a publisher in a true sense, but rather a service provider of publishing services. We provide open, closed and hybrid solutions to societies, associations, publishers, libraries globally.
IVANA LASLOFI: What is our core mission? We empower our partners to enhance their operations, to extend their global distribution, advancing their integrity while maintaining their financial sustainability and independence. As for the core values, you can see these four pillars that signify our cooperation with our partners. So we meet you where you are, whether you are a small society or a large university.
IVANA LASLOFI: Next slide, please. We see the publishing landscape as a connected web. So we serve librarians with access and collection solutions, publishers with publishing infrastructure and global distribution, and editors and researchers with the tools they need to get their work seen. So Paradigm is a global provider of products and services to societies, libraries, archivists, journals, and universities.
IVANA LASLOFI: We can move on to the next slide. So with three offices in Boston, London, and Warsaw, we ensure that our international collaboration is met within the major time zones, and we can move on to the next slide. So as to say a little bit about our marketing strategy. Today I will not be talking about our marketing strategy of our company, but rather marketing strategy we have in place with our journals because we have specific contracts with our journals to which we provide a specific marketing services.
IVANA LASLOFI: So for me, as a marketer, what is the most important thing is visibility, reputation and growth. So with our marketing campaigns through, we are trying to expand the readership of the journals to improve their content impact, boosting their citations and creating consistent and recognizable journal identity. This is where WOSAC partnership really comes into practice. We use highly targeted WOSAC mailing to Web of Science users, but also the citing and cited author campaigns.
IVANA LASLOFI: That is how we can target researchers that have been already engaged with the specific articles from our journals. OK, we can move on to the next slide. So let's see some of the examples of our audience targeting that we are using within our campaigns. So A/B testing, we tested different country targeting approaches in AB campaigns.
IVANA LASLOFI: However, no significant differences in performance were observed. So rather, what we are using is more of a filtering options and keywords and target countries in our campaigns. So typical filtering criteria include researchers associated with disciplines aligned with the journal's aims and scope, authors publishing in open access and then authors publishing within the same JCR quartile as our journals hand in hand with editorial offices.
IVANA LASLOFI: We select the specific keywords and target countries based on the company's scope, either it is global or region specific. Next slide, please. So let's see some examples of our best performing campaigns for 2025 and then also for 2026. Just before I dive into the numbers, I would like to explain that we have rebranded from Sciendo to Paradigm last year.
IVANA LASLOFI: We have also changed the publishing platform from sciendo.com to Reference-Global.com. That is why you will see on these visuals Sciendo banners still, because in 2025, at the beginning of the year, we have been using still the brand identity of Sciendo. So on this slide, you can see the marketing campaign, the call for papers we have done for Central European Journal of public policy. The results speak for themselves.
IVANA LASLOFI: There were really high unique open rates above 40%, with also uniquely creates about 10%. We can see that it's clearly about the industry average. Also about our above our overall results from the year before. If I can explain how we manage the templates for this campaign. So together with the journal editors, we try for the templates to be really visually interesting.
IVANA LASLOFI: So that is why we put there a lot of clickable images and clickable links. So we always place the cover of the journals, the banner of the publisher. Then call to action buttons. I don't know if you can see it on the screen, but there is a find out more and submit manuscript. And also, in the Footer, we display journal metrics. For some journals there will be more numbers, for some less.
IVANA LASLOFI: And we try for our templates to be really eye catching. And as I say, engaging for the researchers. They receive them so they don't open the emails just with information that they can read, but they can also click and engage and drive some traffic to that. So we can move on to the next slide. Also, with really great results, we have done the campaign for International Journal of Contemporary Management.
IVANA LASLOFI: Also very high numbers, 44% of unique open rates and 8.33% of unique click rates. So this is really what we have been doing in 2025. The template looks more or less the same. Specifically, we are using call for paper campaigns, but sometimes there is announcement about impact factor campaigns. Also some special issue campaigns that we promote, the call for papers for special issue.
IVANA LASLOFI: We can move on to the next slide. This is also very great results for 2025 for the European Journal. On some of the templates you can see that there is a more text. It is decided together with editors of how much text they want to display there. So there is some information about the journal aims and scope and also key bullet points of benefits for authors, if they publish within this journal.
IVANA LASLOFI: We can move on to the next slide. So here you can see the recent campaign that we have done for the journal Fibers and Textiles in Eastern Europe. We have rebranded, as I was explaining to you. So you will see the Paradigm banner there. We have also moved a little template so that the cover is on the right side. We have distributed the text and move the call to action buttons inbetween the template.
IVANA LASLOFI: It has achieved also very great results of 30% of open rate and 1.7% of unique click rate. This is also the case for the next slide, where we've been promoting the journal or the Journal of Business and Economics, with also a really great results. And on to the next slide. We have introduced this year first time the citation notice campaign through WOSAC for Silverchair.
IVANA LASLOFI: And we have seen really great results because previously we have been doing the citation campaigns in-house. So we have been emailing the authors by ourselves. But this year, we have tried the citation notice campaign and we have been really impressed with the results we have seen. So you can see the structure of this email is not so visual as the structure for call for paper campaigns, but there are many clicks used in the email tab of email type of campaign because we are putting there the site some dynamic fields of cited articles, the article titles, then the journal titles, and it has achieved really great results, with more of a 36% of open rate and also very high click rate.
IVANA LASLOFI: We don't have the overall results for last year because, as I am saying, we have been doing it in-house and we have only the overall results of Silverchair for 2025. So I displayed it here. There is also another slide for the citation campaign for another journal that we have done. There are several of them, but I haven't put them all into the presentation because all of them have achieved more or less the same great results.
IVANA LASLOFI: So about 30% of open rates and 8% click rates. So next slide, please. Beyond the numbers, I think, yes, we can move also from this one. I think it's all about the quality of partnership. So this is where the collaboration with the WOSAC team really comes into place. We have really great cooperation with you.
IVANA LASLOFI: So I just name some of the important things that are for us that you are really professional, solution oriented. Every time we reach out to you, there are fast responses from your team and flexibility to set up meetings with you. And I think this is the secret ingredient that is behind the success of our marketing initiatives, that we really have the team that is proactive and dedicated to journals growth as we are.
IVANA LASLOFI: So I think I will end it here. So thank you very much for your attention. Thank you so much for inviting me. If you want to connect, let's write me an email or connect via LinkedIn and we can continue these conversations. Thank you so much.
DEJA FORTE: Thank you, Ivana. I know that time is short for you. I just wanted to see just pause here really quick to see if there was any quick questions anyone wanted to ask while Ivana was here. And Rebecca, I can't see the chat. If there's anything from anyone. Ooh, you're on mute.
REBECCA HATJOULLIS: Sorry, no questions in the chat for now. Obviously, if there are questions later, we can feel those and also connect you with Ivana as well. Luka, I know you work very closely with Ivana. Did you have any comments after the presentation today?
LUKA ZGONJANIN: Comments, yes. Thank you and hi. Hi, everyone. So yeah, I've been working closely with Ivana for some time now and not too long, but not too short, I would say. So, yeah, definitely. Thank you for your time today and for speaking about your experience. It's invaluable. And yeah, I can just confirm that relationship with Paradigm now, as a rebranded name, has been wonderful.
LUKA ZGONJANIN: And yes, because Ivana has some other obligations now, it's the best opportunity and the time for you to ask any questions or post anything in the chat, because I believe she will leave shortly. Feel free to speak out or just drop a question.
REBECCA HATJOULLIS: It will probably come as soon as you've left Ivana, but we will follow up.
LUKA ZGONJANIN: Yes.
IVANA LASLOFI: Thank you so much. Yes, feel free to reach out anytime you want.
REBECCA HATJOULLIS: Wonderful.
DEJA FORTE: We appreciate your contribution today, and we really value your partnership, but again, we can go ahead and move on. Here is Ivana's contact information, we will be circulating this around if you don't catch it now. But if you want to take a quick screenshot, there it is. And we can continue on in our webinar. All right. So I'm going to pass this over.
DEJA FORTE: We're going to be talking about the journal impact factor and I will pass it over to Luka.
LUKA ZGONJANIN: Yes, yes, it's me again. Hi, everyone, again. So yeah, thank you, Deja. It will be a bit hard to fill in Ivana's shoes because she was simply speaking from the end user client experience. And in my opinion, that's the best way for you to learn about our service to talk to your peer. But yeah, I will give my best here. So yeah, just a few words about myself.
LUKA ZGONJANIN: I've been working closely with our EMEA clients in the last several years, so covering the European, Middle East and Africa markets. I've been working closely with the whole team, and Rebecca is our leader manager there. I'm based in Belgrade, Serbia, and the traffic team, we call them Shaina is part of the team and you will hear from her soon after. I've been located.
LUKA ZGONJANIN: I'm located in the same country, in a different city. So yes, definitely looking forward to speaking with some of you, meeting all of you. And I recognize some of the names attending the webinar. Not all, but the rest of the team, I'm sure, is recognizing. So yeah, we're talking here about the journal impact factor release. It's coming. It's almost there.
LUKA ZGONJANIN: It's almost June time. I'm sure all of you are on your tiptoes waiting for this to be announced. For some changes to be included on the list. So yeah, we are excited as well. Sharing the momentum. Usually, it's late June and because a lot of us on the call here, we used to be part of Clarivate previously, before the change of ScholarOne from Clarivate to Silverchair.
LUKA ZGONJANIN: So yeah, we have been getting directly these questions. What's going on with the impact factor? Can we get the number? When it's coming. When it's coming. So it builds up. So we received a high level of inquiries from publisher journals, but also from authors. So we are sure you are in the same position.
LUKA ZGONJANIN: You're just waiting for this date. So the momentum is already building. So we want you as part of the solution. And that we are discussing today, how to connect to help you build this momentum. Because authors, everyone but we are talking here about authors, your end users, they are very prone to open any journal impact factor related communication during this time.
LUKA ZGONJANIN: So from now onwards, and yeah, we want to help you. We want you to be in front of their noses, in front of their eyes, when this happens. And we want you to be prepared when the moment comes. So we want you to help build this engagement before summertime because our promotion on the next slide, you will see it's coming right before the summertime as well. So we want you to be successful with this promotions.
LUKA ZGONJANIN: Thank you Deja for going on the next slide. So this is the promo that you can take advantage of. I think you can. Yeah, just go back. Yeah, thank you. This is the promo that is there to help you out in terms of budgets. So 10% additional count free of charge or fee waived for a re blast campaign.
LUKA ZGONJANIN: So just to save few hundred of dollars, which is a lot in today's value and everything happening in the world. So we understand when you talk to internally, to whether you're a finance team management or you're just going through your own budget and funds. Two main questions are, why is this important and what's the budget? And why is on the next slide shortly after.
LUKA ZGONJANIN: But talking about the budget here, we understand is a major question. So you can refrain internally feedback that there is a promotion to be used. There are money to be saved. So yeah, we understand this. So we want to help you build on this momentum and save money as well at the same time. Applicable to journal impact factor release related campaigns in Q2.
LUKA ZGONJANIN: But we are here to help you prepare for this, so we can run the counts for you Not myself. I cannot do that. But Shaina and the team, we can help you prepare. Go through your HTML, do everything that's needed to prepare the campaign in advance, and once the impact factor is released, we can just add that into the HTML and push the campaign for you.
LUKA ZGONJANIN: If for some reason you do not want to promote impact factor or you're not feeling comfortable doing this year, any alternative metrics that you have to replace, we can add this instead of impact factor. So don't look this solely through the impact factor eyes. We can replace it with any alternative metrics that you prefer. Maybe next slide.
LUKA ZGONJANIN: The second question after the budget is why it matters. We believe this is more than just a number. It's a signal to researchers about where your journal stands. It's multifunctional as well. So you're not just releasing a single campaign saying, this is the number. You can do this to increase engagement, increase readership submissions.
LUKA ZGONJANIN: Just add call for paper or call for anything that you believe is relevant within this campaign and/or to add additional revenue streams. So we can do everything within the single campaign. As I'm sure most of you here on the call already know that you can do multiple things within one single campaign. And yeah, just cover different angles. In terms of community, you can use this opportunity to tap into a new market for you, whether globally, in different regions, geographically or different segments of early or late stage career researchers.
LUKA ZGONJANIN: Or you can just tap into your existing community or something that you did previously. You got some good results and you can replicate that approach in terms of results, because later on, you will need internally to verify why you did this or how the campaign went. You want to show the result reports. And usually we have better stats and higher results that with this impact factor related campaigns, because as mentioned in the previous slides, if you're actually listening to me, hopefully you did.
LUKA ZGONJANIN: But yeah. What I mentioned is that authors are prone to open this communication more, just coming in this time of the year related to impact factor. This just catches their eyes right away. And then, yeah, results are just simply better after this effect. And I will mention it once again. You want to save some money, save some budgets, and on the other end, is really important for you to get your word out there and be present.
LUKA ZGONJANIN: And yeah, just engage with your authors with this nice additional way to reach out to them. So yeah, a few slides from me and a few words and we can continue.
DEJA FORTE: All right. Thank you, Luka And just, I know everyone's wanting to know, i know Q2 means different for everyone. So what does that translate into months? So that way we can be very clear on that promo. I think you're muted, sorry.
LUKA ZGONJANIN: I am. Q2--
REBECCA HATJOULLIS: I think [INAUDIBLE] it. So thank you, Deja. So yeah, we're really looking at targeting deploying before the end of June. So obviously that's not too far away. It should align with the majority of outreach for planning purposes for journal impact factor or alternative metrics. If you do find that deadline a little tight, we can offer some flexibility.
REBECCA HATJOULLIS: So work with your [INAUDIBLE] manager. Talk to them. What are your parameters? What are your desired deployment timelines? And I'm sure we can find a solution. This is meant to support the campaigns going out to do with metrics. So absolutely talk to your [INAUDIBLE] manager so we can find the right setup for you.
REBECCA HATJOULLIS: And so you can take advantage of that promo.
LUKA ZGONJANIN: Maybe I can just add hopefully one sentence. But yeah, this is not an affirmative deadline for you. You will not be able to use our promo if you do not deploy by the end of Q2 as Rebecca mentioned, by the end of June. This is more just a timeline for you to consider because authors are really prone to opening these emails during this time and to give you a kind nudge to use this opportunity window to be seen and for your emails to be open.
LUKA ZGONJANIN: So yeah, we want to make this as collaborative as possible. This promo.
DEJA FORTE: Nice. Thank you. All right. So as we move forward, we'll be talking about strategies for improving engagement. So I will pass it over to Matt.
MATT SMITH: Thank you, Deja. Good afternoon, everyone. I'm Matt. I've been working with clients using Author Connect to increase journal article submissions, content usage and citations for over 10 years. And I'm going to talk roughly for 10 minutes today on how to ensure you're getting the best return on investment from using Author Connect service.
MATT SMITH: I am aware that there's very experienced marketing people on the call. So I do apologize if this is telling you stuff you already know but it doesn't hurt to have a refresher now and again. And we're in a privileged position. We get to see campaign performance across multiple publishers. So we really know what works.
MATT SMITH: And we want to make sure that you're using all the tools available to make sure that you're getting good value for money and that we'll get your repeat business. So ultimately, that's what we're looking to do. So let's start with talking about the email itself. So you could go next slide, please. So taking it from the top, what actually makes the campaign perform well?
MATT SMITH: So I've pulled these talking points out from looking across hundreds of campaigns. And they're the levers that consistently move the needle for our customers. So first of all, is concise language and a very clear call to action. As we all authors are busy. There's lots of demands on their time. They're not necessarily reading every email that comes in.
MATT SMITH: They're scanning. And if they can't tell within a few seconds of what you want them to do, i.e. submit or click or redeem a code, you potentially lost them altogether. So keep the copy tight and make the ask unmistakable. Building on that, we recommend using multiple CTAS call to action. So we want one at the top, we want one halfway down and we want one at the bottom.
MATT SMITH: Don't bury the button at the end or at the top. Some readers will decide in the first paragraph. Others want to read the full pitch before they commit. So give them an easy path, an easy pathway to follow at every stage, to get them to do what you want them to do. Next is a mobile friendly design. This one's really important. The first time most recipients see your email, they're on their phone.
MATT SMITH: They might be between meetings, at lunch, on a commute. They're checking on the go. If it doesn't render well on a mobile device, you've lost that first engagement and you might not get a second opportunity to engage with them again. So related to this is avoiding large images. They're often slow to load. Sometimes they're completely blocked and get replaced by some text.
MATT SMITH: And crucially, recipients often don't realize that an image is a clickable link. So we would always recommend having a text based CTA either alongside the image or as the main CTA. If we look at another key driver of engagement, it's name personalization. So we find that using. Dear Dr. Smith will always outperform dear colleague or dear author.
MATT SMITH: It's that personal touch, which will make someone engage. And it signals that the email is meant for them specifically. Not a bulk blast, even though we all know it is a bulk blast, but it's still worth using these small touches that are going to make all the difference. Similarly, your subject line is doing the heaviest lifting. If it doesn't earn that open, nothing else really matters within the context of the HTML. So phrases like invitation to submit seem to work really well.
MATT SMITH: It's almost like I'm feeling privileged. I'm being invited to submit to this journal. They're specific, they convey value and they make the recipient feel seen. So I'd always use that wherever possible. It's not a difficult thing to do. Another key area is to leverage your editors and editorial board's prominence. If they're willing to do it, it really is a key driver of engagement.
MATT SMITH: So where possible, use their name. You can spoof, so it looks like it's coming from their email address. You can use their photo where appropriate, obviously always with their permission. An email that looks like it's coming from a respected figure in the field will get opened. If it looks like it's coming from a publisher, maybe less so. So always use your contacts.
MATT SMITH: We also find that using regional editors is very effective. So if you've got people based in certain territories, they're probably a known personality within their field in that region. So if you can get their permission to tag their name onto an email, do that too. Similarly, editorial board members, all of these people will probably welcome the involvement. If they've got the best, the journal's best interests at heart, then they're going to be willing to get involved.
MATT SMITH: Preview text, that little snippet of text next to the subject line in the inbox. Don't waste it. It's a second headline. Most people don't realize that they can actually control that. So make use of all these tools. And finally, introducing incentives. So timed time sensitive discounts, open access codes, unlocked content and fee waivers.
MATT SMITH: These give the reader a concrete reason to act now rather than later, especially if you're attaching a deadline to it. The key takeaway here is none of these are individually transformative, but if you stack them together, they compound the benefit. A well personalized, mobile optimized email with a strong subject line and a clear CTA from a recognizable editor will outperform a generic blast by a significant margin.
MATT SMITH: Next slide, please, Deja. Thank you. We move on to targeting and distribution. So this is about getting the message in front of the right person at the right moment in time. So first and foremost, use our in-house expertise to target the right audience and share your campaign goals early in your engagement with us.
MATT SMITH: The earlier we know what success looks like to you, whether that's increased submissions or conversions, just general awareness in a specific community, the better we can shape the audience for you. Segmentation is where this really pays off. We're not just sending to authors. We can build lists, such as authors who've published OA before and are open to doing so again. Authors who have published preprints, who are actively looking to formally publish the final version of their work.
MATT SMITH: Authors who publish in journals within a specific impact factor quartile. And this one's particularly powerful. Authors who publish in journals that cite yours or that your journal cites. That citation relationship is one of the strongest predictors of a good fit for your reaching researchers who are already in your scholarly conversation. So if we move on to delivery and optimize send times, we can gather data of when a recipient typically opens email, when they've had them from us in the past.
MATT SMITH: And we can make sure that your email is hitting them when they hit that window. A perfectly written email that lands at 2:00 AM in their time zone will get buried. The same email arriving at their normal Tuesday morning inbox check in gets read. Related to that, we can provide best performing days based on a very large data set. This matters because individual campaign data can be noisy.
MATT SMITH: So your single Tuesday send that might have underperformed for unrelated reasons, might lead you to think that Tuesday is a bad day to send. We're drawing on enough volume to filter out any skewing of the data. So moving on to multi-touch campaigns, a single send is not really a campaign, it's the first touch. So we always encourage a re blast. Everyone that can go to everyone, to openers who didn't click, or to non-openers with a different subject line.
MATT SMITH: Each touch is part of that nurturing journey and takes the recipient further down the funnel to where you want them to end up. And finally, social advertising on LinkedIn, Facebook, Instagram. Email and social campaigns work better together than either alone. Someone who's seen your journal announcement in their LinkedIn feed three or four times will open your email when it arrives.
MATT SMITH: It's about building that familiarity so the email doesn't land as a cold call. So through line of this section of the webinar is that a great email, plus great targeting layered into a multi-touch sequence is what consistently delivers the strongest results. Any of these in isolation are going to help. If you use all of them together, this is where you'll see the real campaign performance improve.
MATT SMITH: So please do speak to your account manager to learn more or just get in contact, and we'll work together to ensure your return on investment is completely optimized. And that was all from me.
DEJA FORTE: Thank you, Matt. I appreciate it. All right. All right. So next up will be our Web of Science Author Connect teams. This will be presented by Shaina. Welcome, Shaina Thank you.
SHAINA KRAVITZ: Thanks, Deja. Hi everyone. Glad that you could join us today. Nice to see everyone. My name is Shaina. I am the lead implementation consultant for Clarivate, WOSAC, Author Connect. And I'm sure I've worked with you in the past, and if not yet, look forward to working with you soon. We're just going to go over a few slides about our team and how we deliver the product.
SHAINA KRAVITZ: And just a couple quick high level stats at the end. We have a great team or a few teams within the team, as you can see on this slide. And we've been working together for quite a few years now. We work seamlessly and smoothly and most importantly working with you to meet your goals. We want to deliver great service and to work with you to meet all of your external email marketing goals and needs.
SHAINA KRAVITZ: The first part of our team is the traffic team, and this is the primary client interface responsible for order management from start to finish and the execution of the campaign from list testing and finally to delivery. We are the team that you work with directly on a day to day basis. Next, we have our research team, and this is our expert team consisting of research librarians and data analysts.
SHAINA KRAVITZ: And they handle those search queries. And their goal is to deliver the most targeted audience list based on Web of Science data to meet your requirements, your list requirements. And then finally, we have our external partner service bureau. They hosted the platform. And they are the team supporting campaign execution across both email and the social channels. And they also host or are responsible for that post campaign performance tracking and reporting.
SHAINA KRAVITZ: So post campaign, their site has all of your data from your sends, both email and the social campaigns. So the next slide, please. This next slide shows a overview of our process.
SHAINA KRAVITZ: And as mentioned a moment ago, I'm sure we've worked with many of you before. So you're probably pretty familiar with our process. And for those of you who are new or just for a brief review, we'll start from the beginning. First, you will submit your new campaign request and search criteria to our traffic team, to the traffic team, and then we then work with the research librarians to compile your targeted email list.
SHAINA KRAVITZ: The next step is returning that data, that list. So you'll receive and review the target audience list we compiled and make your list selections from there to maximize your reach. We want to make sure that it's the most targeted audience for your promotion. Following that, the next step is submitting your marketing materials to the traffic team. This would be all creative assets, like the finalized HTML file.
SHAINA KRAVITZ: Or if we are creating an HTML for you, this would be the materials like image files, draft content or outline. So our team can create the most tailored HTML for you. This would also be send details like subject line, from line, preview text. Super important, as Matt mentioned earlier. And then our service bureau will create a proof or a test and release that test for you to preview the email before it is sent.
SHAINA KRAVITZ: The next step would be reviewing the marketing test and making sure that everything looks exactly the way that you want it to. This would be the opportunity to make any corrections if needed, or to communicate to us that the test is approved. Then once the test is approved, you'll advise our team of your desired deployment date, which can be a date or date of your choice, or immediately we can deploy email campaigns ASAP if needed.
SHAINA KRAVITZ: And the campaign will then be scheduled or deployed immediately. And then the final step is the review of campaign metrics and performance. After the campaign deploys, you will receive a tracking link to review the metrics and performance. This updates in real time, so you'll receive it within about 24 hours of campaign deployment.
SHAINA KRAVITZ: We can move on to the next, unless there are any questions on the process. Then this next slide is that very high level overview of some statistics. So this is across our full file. So all campaigns that we send, the best performing days.
SHAINA KRAVITZ: This is definitely a question we receive often and wanted to include it today. Currently what we're seeing so far, Q1 and halfway through Q2 for 2026, our best performing days by clicks and opens. We're seeing beginning of the week currently. This is pretty normal. This is what we see. And this is also what we see across industry weekdays, but specifically beginning of the week currently.
SHAINA KRAVITZ: So Monday is what we see is our best performing day for clicks and opens. We're also seeing some good click rates on Wednesdays and Thursdays, and we're also seeing good open rates on weekends. We often suggest trying a weekend. Many recipients have more time on weekends to go through email, read through, click through. So we never say to necessarily shy away from the weekends.
SHAINA KRAVITZ: And then the 2025 campaign final statistics. We have our unique click rates for email sitting at 2.2%, unique open rates at 26.9% and the click to open rate at 8.28%. So to provide a bit more of a comparison there. A snapshot of what we consider industry comparison or standard with business to business emails.
SHAINA KRAVITZ: Typically, those sit at around a 7.2% open rate and a 1.3% click rate. So with the targeted audience and the targeted promotion, we do see significantly higher engagement for our email campaigns. We also wanted to share Facebook and LinkedIn campaigns for 2025. Across 52 Facebook campaigns. We were sitting almost at 3.5 million impressions with a 0.32% click rate.
SHAINA KRAVITZ: And then LinkedIn sits just above three million impressions with a 0.1% click rate. We don't have much of a comparison for that, but did want to share what we saw on our file of what we sent in 2025. And then the next slide.
SHAINA KRAVITZ: We wanted to show just a few quick screenshots of the post campaign reporting we have on the bottom left screenshot. What you will see when you receive the post campaign reporting link for each individual campaign. You'll receive information on clicks, opens and those related reports.
SHAINA KRAVITZ: Also really interesting, a heat map with a full click overlay that you can look through to see where recipients were clicking on your email. Should you run multiple campaigns with us, and we can set up a dashboard for you to log in to. The top screenshot of that dashboard is what you'll log into and see, and that way you can see how all campaigns are performing.
SHAINA KRAVITZ: You can sort through, look for specific promotions, specific journals, specific marketers and look through and see how campaigns perform overall. And then on the bottom right, we also integrate the social campaign reporting into our tracker system or the dashboard. Important to note, any social campaigns. So Facebook, Instagram, and LinkedIn will not appear in your campaign manager, but on tracker.
SHAINA KRAVITZ: So you'll receive the link similar to an email, and you'll be able to view clicks and impressions and see how recipients interacted or engaged with your social campaign via our post campaign reporting. And what's useful also about this is that if you are running an email and a social campaign together, those reports will appear on the same link. So you'll have a tab for the email campaign and then also a tab for the social campaign.
SHAINA KRAVITZ: So both will appear together, which is super helpful, that you can view both together. Then my final slide just shows a few features of the executive dashboard. Once you have a dashboard set up and the ability to view all campaigns together, there's some additional reporting that we can view as a breakdown. And I've provided these two screenshots of our full file just so you can see how a few of the different reporting categories or types can be viewed.
SHAINA KRAVITZ: The first is the promotion type, which if you run multiple campaigns for various promotions such as call for papers, access to papers, a citation notice, a meeting or a conference invite, you can see comparatively how those perform. And then, based on our full file, we have the clicks for the promotion type. And as you can see here, based on 2025 data, our citation notices, importantly impact factor and some other promotions perform very well.
SHAINA KRAVITZ: So over 2%, over 3% unique click rates. And then we also have, as an example here, category reporting. So recently, within the past few years, we've been able to tag or break down reporting by category, and we use the JCR categories so you can see how each perform. And if you're sending campaigns across multiple portfolios that capture multiple categories, you're able to see how those campaigns or how those categories perform comparatively.
SHAINA KRAVITZ: Some may have more engagement than others. And here, as an example, you can see how some of the campaigns on our 2025 file performed, with a few having some exceptionally high click through rates. So if you are interested in looking at this data or would like some additional information on how your categories or your promotions perform against our full file, our team is happy to do a deep dive and provide some side by side data comparisons for you.
SHAINA KRAVITZ: So just reach out to us if you're looking for some more information, or have questions on any of the information in your executive dashboard or post-campaign performance. That's what our team is also here for, not only to execute the campaign for you, but to also provide any additional data or questions that you have after the campaign deploys. So that's all I have for the slides for the traffic team.
SHAINA KRAVITZ: Deja, Rebecca.
DEJA FORTE: Thank you, Shaina. We appreciate it. And again, like Shaina said, we highly recommend you reaching out to your account manager. We can set up some time to see how you all compare to the overall WOSAC file. It's been a really great tool that a lot of our publishers have used, especially when it's time for budgets. So if you have any questions or want more information, we're happy to share.
DEJA FORTE: And as Shaina mentioned, we're happy to get that data over to you. Thank you, Shaina. All right. So I'm going to pass it over to Rebecca for closing remarks. Rebecca.
REBECCA HATJOULLIS: Thanks so much, Deja. So just to close us out, we've got a few minutes left. We have had a very quiet chat box. So if you do have any questions, now is the time to highlight those. Obviously, we can follow up with you all individually via our strategy calls. But if you do have anything throughout any of the sections today, just pop that in the chat box and we can answer those. Next slide, please.
REBECCA HATJOULLIS: Deja. So some takeaways for you today. One thing we'd really like to highlight is our partnership approach with you. As Matt touched upon, the success of your campaigns really is about us knowing what your success metrics look like, really helping us build out a holistic campaign with multiple nurturing touchpoints. That is what we found over many years to be the winning formula.
REBECCA HATJOULLIS: And we're really keen to support you to be able to execute on those points. We'd also like you to take away the promotion opportunity. So 10% additional counts or a freebie blast. And this really does cover any metrics campaigns. So we've called out the journal impact factor. The release is due to come out later in June. But if there are any other metrics that you're keen to focus on, please do take that up with your account manager.
REBECCA HATJOULLIS: I'd also like to highlight some ways that blogs. So coming up in the next couple of months, there'll be something from Matt, who we heard from earlier in the presentation today. Meet the team piece, where Matt will talk about some of the different use cases he's supporting his publishers with, and some takeaways that should prove interesting for your forward planning. I'll also be writing about the value of direct marketing in this new area that AI era and the 0 click Search.
REBECCA HATJOULLIS: This is something that we know is foremost front of mind for many publishers right now. We're really keen to support you and look at ways of how we can, as a community, take on those challenges and really the value that is available to you with that direct target audience and an inroad to your author base. We have a couple of published case studies, so one for Kirby, one for CUP, Cambridge University Press.
REBECCA HATJOULLIS: We will also be doing more of those, so look out for those to come. And I think with one minute to spare, I'm going to hand back to Deja to close this out. Thank you so much, everyone, for joining today. Thanks, Deja.
DEJA FORTE: Thank you, Rebecca. Just a special thank you for everyone that took their time today to join us for our webinar. If there's any questions or any follow-ups, feel free to reach out to any one of us. We're happy to help. Another special thank you to Shaina, Luka, Rebecca, Matt for, and also our speaker who had to go, Ivana with Paradigm, for you all's time today. Always value these webinars.
DEJA FORTE: They're very useful, and we hope to see you all in the future. And hopefully you all will bring some more questions. But in the meantime, if you have any questions, just feel free to reach out to us. We truly appreciate you all, and thank you for your time today.
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